It's Black Friday and the huge John Lewis sale is in full swing.
The popular high street retailer first began it's huge discounting last week - a whole seven days ahead of the official Black Friday date.
Deals across a range of categories including tech, home, fashion and toys, have been available for shoppers to browse both in stores and online at johnlewis.com.
The upmarket department store has also slashed the price of coveted designer items, including selected Mulberry bags and small leather accessories.
Prices have also been lowered across hundreds of products as part of the chain's Never Knowingly Undersold pledge to match high street competitors’ Black Friday deals.
Speaking about the 2019 sale, Bérangère Michel, Partner & Operations Director, John Lewis & Partners said: “We are offering thousands of Black Friday deals at John Lewis & Partners both instore and online across home, fashion and technology.
"In addition to these deals, we are also continuously monitoring the prices of our high street competitors as part of our commitment to being Never Knowingly Undersold.”
Best John Lewis Black Friday 2019 deals
Charlotte Tilbury The Gift of Magic Skin Skincare Gift Set - £46.75 (was £55 , save £8.25
John Lewis & Partners Beauty Advent Calendar - £105 (was £150, save £45)
Dyson V8 Animal Complete Cordless Vacuum Cleaner - £299 (was £399, save £100)
LG OLED55C9PLA (2019) 55" HDR 4K Ultra HD Smart TV - £1,399 (was £1,499,save £100)
Philips Sonicare Healthy Smile Gift Set with ExpertClean and Airfloss Pro - £140 (was £250, save £110)
Google Nest Hello Video Doorbell - £149 (was £229, save £80)
Bose QuietComfort Noise Cancelling QC35 II Over-Ear Wireless Bluetooth NFC Headphones -£249 (was £299, save £50)
LSA International Gin Balloon Glass, 680ml, set of 4 - £18 (was £45, save £27)
Neom Organics London Complete Bliss Scented Candle - £25.60 (was £32, save £6.40)
John Lewis Black Friday 2019 - everything you need to know
Planning ahead to get the very best deals is key for shoppers. Customers can expect deals across all categories, but here are a list of some of the most popular:
Making a list and researching pricing for particular products ahead of the day will help ensure you snap up deals that are really worthwhile.
If you are going to shop online set your alarms for midnight or very early in the morning on 29 November to avoid coveted items selling out.
If you are heading into store check opening times beforehand online at johnlewis.com/our-shops and try and aim to hit the shops when the store first opens.
How does Never Knowingly Undersold work during Black Friday?
John Lewis pledge to price match competitors all year-round is even in place during the Black Friday sale.
This means if a rival retailer drops the price on a coveted TV or designer bag, John Lewis will also lower its prices.
Some offers may not be highlighted in store so shoppers are advised to check pricing online if visiting a John Lewis & Partners branch and the retailer will honour the online price.
What happened last year?
Last year the upmarket department store launched hundreds of incredible deals ahead of the actual day, price matching rival deals as part of its 'Never Knowingly Undersold' pledge.
On the day most shoppers headed online to johnlewis.com to bag their bargains, with 6am to 7am recorded as the retailer's busiest hour.
Some of the most popular items consumers searched for in 2018 included offers on reduced Apple Airpods, Apple Watches and discounted Simba mattresses.
Whilst John Lewis is tight-lipped about what deals shoppers can expect for 2019, we have got a few top tips worth considering if you are planning to splash the cash during Black Friday 2019 below.
John Lewis Black Friday 2018 bestsellers
Last year John Lewis launched Black Friday deals four days early, with hundreds of offers across all categories going live on the Monday.
Below are some of the bestselling items that flew off the shelves.
- Mulberry Bayswater Leather Tote Bag - sale price £877.50 (35% off)
- John Lewis & Partners Beauty Advent Calendar - sale price £115.50 (30% off)
- Apple iPhone XS - sale price £949 (£50 off)
- Apple iPhone XR - sale price £719 (£30 off)
- Sage SES500BSS Bambino Plus Coffee Machine - sale price £359.10 (10% off)
- 10% off selected Dyson vacuum cleaners
- Google Home Mini Hands-Free Smart Speaker - sale price £25 (£20 off)
- Bosch WAN28201GB Freestanding Washing Machine - sale price £339 (£100 off)
- Dell Inspiron 13 5000 Series Convertible Laptop - sale price £529.95 (£200 off)
- Sony PlayStation 4 500GB Slim Console with controller, Jet Black and Red Dead Redemption - sale price £219.95 (£30 off)
- Samsung Galaxy S9 Smartphone - sale price £569 (£170 off)
- Sonos One Voice Controlled Smart Speaker - sale price £174 (£25 off)
Check out Amazon's best Black Friday 2019 deals that kicked off today if you're looking for more top tech and appliance offers.
Or take a browse of our top Black Friday beauty deals from Boots, Superdrug, Debenhams and more.
