The John Lewis Christmas advert was released this week and many people fell in love with the adorably clumsy Edgar the dragon .
The advert sees Edgar accidentally setting fire to everything in his village including a snowman and a Christmas tree, leaving him a social outcast.
Thankfully his only friend Ava helps him put his fire breathing skills to good use and the tale has a happy ending.
But not everyone is a big fan of the advert. While John Lewis may have thought a dragon would be a sure hit with younger viewers, the commercial has left some children in tears, reports the MEN .
One parent posted on Twitter about how her little girl was left ‘distraught’ after she thought Edgar had melted Olaf the snowman from Frozen.
The mum said: "Absolutely love Edgar. Unfortunately my 2 year old is distraught that Edgar melted Olaf."
John Lewis responded to the tweet, and apologised.
A spokesperson for the brand tweeted: "Oh no, Emma! Sorry to hear that your little one was unhappy with Edgar, he was only trying to [help] Olaf.
"I'll have a word with Edgar; I hope he changes his ways, or Elsa he will be sent to the naughty corner!"
Others shared how they had sobbed after watching the story unfold. One said: “This is too SAD. The happy ending doesn't make up for the rest of it being so sad. Poor Edgar," said another disgruntled viewer.
"Why have I started crying over a dragon called Edgar," asked somebody else.
A third added: "It’s 9:40 in the morning and John Lewis has had me ugly crying."
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