If you'd retired your dreams of becoming a catwalk sensation, then it may well be time for you to think again.
Ahead of the first-ever virtual London Fashion Week, which kicks off on Friday, the British Fashion Council has partnered with John Lewis to challenge you to wear an outfit that brings you joy and film your own catwalk moment.
A handful of the videos submitted will be made into a short film that will be shared virtually on Sunday June 14. This marks the first time that a London Fashion Week show has been created with content generated by the public.
To take part, all you have to do is post a video of you strutting your stuff with the hashtag #LFWCatwalkChallenge and tag @johnlewisandpartners on either an Instagram post or a story.
For every video with the hashtag #LFWCatwalkChallenge, John Lewis will donate £5 to the BFC's Foundation Fashion Fund for the Covid Crisis, which was established at the start of lockdown in order to support creative businesses and individuals to survive the coronavirus crisis.
“The #LFWCatwalkChallenge hopes to harness the transformative power of clothes, be an inclusive and joyful celebration of fashion and self-expression, allowing us to indulge in ‘dressing up’. We know fashion may not be highest on everyone’s agenda but we hope to lift spirits and raise some money," John Lewis' Fashion Director Christine Kasoulis said.
The LFW film will be created using video entries submitted between 9am this morning to midday Friday June 12. John Lewis will continue to donate money to the BFC fund until midnight on Sunday June 14.
