Joey Essex cried out in pain on today's This Morning after injuring his finger.
The former TOWIE star managed to hurt himself while showing off to presenters Eamonn Holmes and Ruth Langsford.
Joey spoke about taking viewers inside his million pound lad pad for an exclusive peek for a new series of MTV cribs.
At the end of the interview, Joey started to snap his fingers - and Ruth tried to copy the reality TV star.
Eamonn then called out for a nurse when Joey revealed he had hurt his finger in the process.
Eamonn jokingly called out: "Is there a nurse? Joey has dislocated his finger."
Joey revealed that his home has ts own Ibiza beach club, basketball court and a staggering three walk-in wardrobes.
But viewers were more interested in the man bag he was wearing while sat on the This Morning sofa.
When Ruth asked Joey to talk her through the outfit and the bag, he said: "I think I’ve come pretty subtle today. I had to bring the man bag. It's got my little bits in there. Phone, Lypsyl, eyedrops, earphones."
Eamonn confessed: "I have actually got the same bag but my wife thinks I look a bit camp to wear it."
"Only certain type of person can where it," admitted Ruth to her husband.
Joey added: "You have to be reem."
This Morning viewers took to Twitter to question Joey's accessory.
One viewer asked: "Why he wearing a man bag"
"Has he gotta leave the studio in a hurry? Got his bag on, ready to go," added another.
A third said: "See that stupid bag. Seriously it’s like a bum bag. Just no."
*This Morning airs weekdays on ITV at 10.30am
