Joe Wicks hit back after he was accused of shaming mums for bottle-feeding their babies.
The Body Coach, 33, lashed out following the release of his book Wean in 15 which features advice helping babies go from milk to solid foods.
Dad-of-two Joe was forced to defend himself after a fan said she "felt a bit of shaming" for bottle-feeding her kids when she read his book.
The fan in question referenced the chapter in which the fitness expert said he didn't have "the best start in life when it came to nutrition".
Joe explained he was "raised on formula milk from birth and didn't get a single ounce of breast milk" when he was a baby.
But the dad-of-two told his fan not to take the advice personally as he encouraged the person not to feel guilty over their decisions.
Taking to his Instagram Stories, he penned: "Please don't feel that way. That's the opposite of how I want you to feel.
"I was really honest about our journey in the introduction. I was fed only formula as a baby. Indie was fed breast for a while, then formula. Marley is bottle fed with only formula now."
The fitness guru opened up about his own son Marley's feeding.
He revealed: "We started Marley on breast milk but he got oral thrush at 3 months and Rosie was so sore and tried for 2 weeks to push through but the pain was unbearable and her skin just wouldn't heal so Marley is now formula fed and he is totally healthy and happy.
"There is nothing wrong with formula so please don't feel judged or guilty. Your baby is your baby and your journey with feeding is your own!"
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