Fitness guru Joe Wicks is having the last laugh over pals who mocked his videos – as he’s set to land a £1million book deal.
Insiders say publishers are now desperate to cash in on the massive YouTube fame of the man dubbed Britain’s PE teacher.
Social media star Joe’s profile rocketed after millions of locked-down Brits joined in with his morning fitness sessions.
An industry source said: “Publishers know, with the huge success of being the nation’s PE teacher, he’s now a household name and they are desperate to tap him up to release his own range of children’s books in time for Christmas this year.
“He has become a very familiar face with thousands of kids and is to PE what Jamie Oliver was to school dinners. It’s gold to publishers and offers are already at £1million.”
Joe said: “When I first started filming myself, even my close mates were like, ‘what are you doing, why are you shouting at food and why are you talking to yourself, and why are you hanging out the window?’.
“But if I had taken their comments on board, I’d have had my confidence knocked and I wouldn’t have had the success I have. You have to ignore those things. I have got a very positive sentiment on my social media.”
Joe already has a deal with Harper Collins for his recipe books but, in the past week, he’s been approached by three other major publishers.
The 33-year-old from Surbiton, South West London, is estimated to be worth £14.5million.
Joe was unavailable for comment.
