The Joe Rogan Experience is heading to Spotify in an exclusive deal.
According to The Wall Street Journal, the deal is worth more than $100 million. Rogan’s podcast will stream exclusively on the Spotify platform as part of the multi-year deal.
According to TechCrunch, the show will debut on Spotify on September 1, then go exclusive to the platform later in the year.
The Joe Rogan Experience has continually dominated podcast charts for years, and has found equal footing on YouTube, where Rogan has over 8 million subscribers.
A former Fear Factor host, Rogan is a comedian and UFC commentator who has built a massive following for his podcast, which features lengthy interviews with people of note from all walks of life. It can venture into politics (not super adeptly, but there it goes all the same) but tends to stick with in-depth conversations about life, success, manhood, etc.
This is just the most recent of Spotify’s big plays to get into the podcasting space. The company acquired sports and pop culture website The Ringer, which was founded by Bill Simmons, and in doing so acquired Simmons’ podcast, as well as other podcasts started by the outlet. It also recently acquired the podcast giant Gimlet.
