Jailbird Joe Exotic has launched his promising new fashion range from behind bars - complete with a dig at Carole Baskin on the label.
The Tiger King is going full pelt to cash in on his fame, despite him facing most of the rest of his life in prison.
He has called items in his new range Revenge and Backstabber - yet another poke at his big cat rival, and those who he feels have wronged him during the Netflix documentary.
The quickly-designed collection includes joggers, hoodies and T-shirts with a tiger prowling over the tagline.
It appears they are already flying off the shelves.
According to TMZ, determined Joe has already made over $20,000 from its launch with items selling out within hours.
He signed a deal with streetwear brand Odaingerous less than two weeks ago and they have already wheeled out some early designs.
TMZ say 7,000 items shifted on day one and the company behind the brand are pressing ahead with huge orders to keep up with demand.
Joe remains a popular figure despite openly threating to do away with Carole.
The show's main star has been serving his 22 years behind bars for a murder for a hire plot against his Big Cat Rescue rival in 2017.
With his new-found fame behind him, Joe has enlisted the help of larger than life characters to make up his new massive legal team as he fights for freedom.
Lead Investigator and Executive Manager Eric Love has landed the job to front the reality star's legal team.
He has put a different spin on begging for a pardon from Donald Trump as the world stands by for his return to court.
It comes after the grand re-opening of his former zoo Greater Wynnewood Exotic Animal Park, where the hit series was filmed.
