Jockeys get a bum deal

When is a bum deal also a good one? When you are a jockey, it would appear, after the Professional Jockeys Association sold the space on their posteriors to pay for the re-introduction of career-ending insurance for its members. Logistics company Stobart will have its name emblazoned on the arses – there are only so many euphemisms out there – of jockeys everywhere, as well as sponsoring the Lesters, the horse racing world's Oscars for the next two years. Any jockeys less than happy at turning their posterior into a billboard – the deal required the approval of the good people of the British Horseracing Authority – are advised to turn the other cheek.