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Birmingham Post
Birmingham Post
Business
Jon Robinson

Jobs saved after bar and restaurant backed by Real Housewives star Lystra Adams sold out of administration

Jobs have been saved at a bar and restaurant that had been backed by The Real Housewives of Cheshire star Lystra Adams after it was sold out of administration.

The Chester Boujee Bar and Restaurant has been acquired by one of its founding directors in a move that has secured all 32 members of staff.

The venue is now owned by Zobra Conference and Events Ltd, whose sole director is Minesh Parekh.

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The deal comes as Lisa Moxon and Ben Barrett of Dow Schofield Watts Business Recovery were appointed as joint administrators of the Pepper Street venue on Friday, October 14.

The restaurant was one of three operating under the Boujee brand. The first opened in Liverpool in December 2020, just before the second lockdown.

Lystra Adams at the Manchester restaurant launch last May (ABNM Photography)

Despite the pandemic restrictions, it proved popular with a younger audience and a second venue opened in Manchester in May 2021, together with a pop-up venue at the Trafford Centre. This was followed by the launch of the Chester venue in November 2021.

However after facing financial difficulties, the directors took the decision to close the Liverpool venue in July 2022 while the Manchester venue was temporarily closed on September 23, 2022.

At the time, The Real Housewives of Cheshire star Lystra Adams announced that she had 'walked away' from the Boujee restaurant chain.

The reality star was one of the directors and 'the face' of the all-pink restaurants and bar based on Manchester's Bridge Street, as well as Carnival, its Caribbean and Latino-inspired pop-up on the restaurant terrace.

Lisa Moxon of Dow Schofield Watts Business Recovery said: "The hospitality sector has faced tough times during and since the pandemic which have taken their toll on the Boujee business.

"The company’s initial trading was positive despite the Covid restrictions at the time, although during the lockdowns it made a loss and as a new business, was unable to access the majority of Covid support packages available.

"In late 2021, the Liverpool venue was failing to achieve its expected turnover which resulted in significant cash-flow difficulties. These were compounded by increases in food and drink costs which could not be passed on to customers.

"Despite the closure of the Liverpool restaurant and efforts of the directors, the company’s financial position has continued to deteriorate with turnover continuing to fall.

"Having explored all the options, we believe the pre-pack sale is the best available outcome for creditors and employees. It will enable Boujee to continue to trade and build its profile in Chester whilst saving the jobs of the 32 staff. We wish them all the best for the future."

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