Inviting passers-by to "come and touch a pile of poo" in order to promote your show might not sound like a stroke of marketing genius, writes Maxie Szalwinska. But that's just what Theatre Modo, the winner of Culture Vulture's prize for the most inventive (and revolting) flyering at the Edinburgh Fringe, is doing.
Instead of thrusting leaflets into people's hands to persuade them to see a production of Alfred Jarry's scatalogical classic, Ubu, the company has fashioned several "portable dung sculptures". Made from expandable foam and decorated with forks and fliers, the creations resemble huge dollops of chocolate mousse.
Is it art? "I can't even look at the thing," says Rachel Lackie, assistant box office manager at the Underbelly. But if you feel like you're made of stronger stuff, you can find one of the sculptures on display in a wheelbarrow on Niddry Street.
