Big names mean big bucks for big brands and X Factor favourite Marvin Humes is now riding high in the ranks of celebrity models.
The JLS singer turned TV host has landed a £1million job as the face – and body – of clothing store Next.
The High Street chain hopes Marvin, 35, will have as much impact as football legend David Beckham did for Armani.
Goldenballs caused a huge stir by posing in tight undies for the fashion giant in 2007 as part of a deal worth up to £20million.
Marvin, whose ex-Saturdays singer wife Rochelle, 31, is expecting their third child, is seen as a bankable star. Since appearing on 2008’s X Factor with JLS, Marvin has co-presented ITV’s This Morning, BBC’s The Voice UK and hosts a late night show on Capital Radio.
He has previously endorsed names such as Coca-Cola, Disney and Boots.
A source said: “Marvin is extremely likable. He’s handsome, a family man, intelligent, women and men both like him and he has oodles of mass appeal.
“That’s a win-win for any brand who has him on board to represent them.
Next have been keen to work with Marvin and now there’s finally the green light to do so.”
The handsome singer is not the only star to convert fame into fortune.
Check out the celebs who are now promoting some of fashion’s most popular names.
Abbey Clancy
Lipsy
A brand ambassador for high street fashion line Lipsy after teaming up with them in a six-figure deal in Autumn 2018. Model Abbey, 34, has also fronted ranges for the High Street chain Matalan.
Beyoncé
Ivy Park
Singer Beyoncé, 38, co-founded the activewear line with Topshop boss Sir Philip Green in 2016. But she pulled it after sexual harassment claims against Green. She bought back the shares from him a year later and relaunched the brand as a sole owner and collaborated with adidas.
Holly Willoughby
Marks & Spencer
Holly Willoughby, 39, knows how to make a fashion statement – and get paid for it. ITV’s golden girl is a brand ambassador for M&S on a £1million deal. Her first range walked off the shelves in seconds and since then the ‘Holly effect’ means that whatever she wears sells out.
Michelle Keegan
Lipsy, Revlon, Garnier, Very
Did brand collaborations before husband Mark Wright got on board. A 2014 deal with Lipsy is said to pay the 33-year-old £250,000 a year. She’s plugged Revlon make-up, Garnier’s tanning and fashion brand Very.
Emma Willis
Venus, Eylure
The TV host, 44, has fronted campaigns for Venus and has a range of eyelashes with Eylure. Next also wanted the former model as the face of their womenswear range.
Myleene Klass
Littlewoods
Shrewd Myleene, 42, is worth millions thanks to careful investments and a six-figure deal with Littlewoods for a clothing collaboration. Myleene often models dresses from her own line when at red carpet events and items worn by her or plugged on social media have been bestsellers.
Rosie Huntington-Whiteley
Rosie for Autograph, M&S
The model, 32, revolutionised the way women shop for underwear in 2014 when she launched the Rosie for Autograph lingerie line with Marks and Spencer. The brand has been a hit, boosting bra sales to record levels.
Mark Wright
Matalan
Everything the 33-year-old former Towie star touches turns to gold and it was payday again when he signed to be the face of Matalan in 2018.
Michelle Keegan ’s hubby plugs its menswear and hosts a web show for the brand.
Maya Jama
Pretty Little Thing
Stormzy’s ex, 25, landed what was believed to be a six-figure deal with online retailer Pretty Little Thing to design a dress collection in 2018.
The Radio 1 DJ and TV presenter did another fashion collection last year and now the brand has added 21-year-old Love Island star Molly-Mae Hague to its books in a £500,000 deal.
