Jimmy John’s fired all employees involved in a now viral video showing employees playing with a noose made out of dough, the company confirmed.
A video, posted to Snapchat and subsequently share on other social platforms, shows one employee helping place a noose made out of bread dough around the neck of another worker at a Jimmy John’s location in Woodstock, Georgia.
“The actions seen in the video are absolutely unacceptable and do not represent the Jimmy John’s brand or the local franchise ownership team,” Jimmy John’s said in a statement on Twitter. “As soon as we were alerted to the video, we notified our franchisee, who quickly investigated and terminated all employees involved.”
The video was posted with a filter reading “Happy 4th of July” prompting a backlash on social media, that included the chain’s founder James John Liautaud.
“The franchisee is also meeting with their team to conduct training to help prevent anything like this from ever happening again,” the company’s statement said.
Liautaud has faced controversy recently over his support of President Donald Trump’s reelection campaign and serving on the president’s Great American Economic Revival Industry Group for Food and Beverage team.
