Broadcaster Jim White has suffered a transfer nightmare after he was snapped on the phone to no one on deadline day.
The 63-year-old has become synonymous with the final hours of signing season with his all-action role on Sky Sports' coverage before the window closes.
But White is also a regular on talkSPORT as he hosts a morning show alongside former Crystal Palace owner Simon Jordan.
And the radio station were keen to give their main man the big sell with teams across Manchester United to Morecambe on alert ahead of a final transfer push.
White posted on Twitter: "It’s THAT day again, #DeadlineDay! Join me on @talkSPORT from 10 with @Sjopinion10 and Danny Murphy
"And I’ll see you later on @SkySportsNews with Harry Redknapp!"
But White appeared to forget one thing with the accompanying image as he appeared to be talking to his home screen in the snap that showed his steely focus on his busiest day of the year.
The Scottish veteran will head off from radio show straight to Sky where he will don his suit and famous yellow tie ahead of tonight's deadline in Premier League and Scottish Premiership.
