For a long time, one of the most popular tech companies among investors has also been the largest company in the world: Apple. The iPhone makers have been around for a while, but their consumer loyalty and market prevalence have remained strong.
The company has a market cap that's in sight of $3 trillion and hit a 52-week high of $184.95 just last week.
Apple hosted its annual developer conference (WWDC) June 5, announcing a slew of software updates that were shadowed by the announcement of Apple's Vision Pro, an augmented-reality headset that seeks to bring "spatial computing" to consumers.
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The launch -- bolstered by an appearance from Disney CEO Bob Iger -- highlighted the power of this sci-fi device, though it's priced a bit high at $3,499.
The Vision Pro is set to launch early next year, though a cheaper version, according to Bloomberg, is set to release at the end of 2025.
But the high price point of a device that may or may not capture consumers' hearts has not changed Jim Cramer's "own it, don't trade it" attitude when it comes to Apple.
"This whole assumption that a high price point will be a huge obstacle is just dead wrong," Cramer said on "Mad Money" June 12. "It ignores how people buy high-end iPhones these days."
Wireless carriers, Cramer said, offer huge discounts on iPhones, creating an opportunity for something like the Vision Pro to become much more accessible.
"What happens if T-Mobile decides, 'if you buy an Apple cell phone, we'll sell you the headset at a heavy discount,'" Cramer said. "Is that all that crazy? That's why I think the higher price, the bigger the eventual bargain."
"Remember all of those analysts who told you to trade Apple around the developer's hoopla," Cramer Tweeted. "Where did that get you?"
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