- JetBlue is facing a class-action lawsuit in New York, accused of engaging in "surveillance pricing" by collecting consumer data without consent to charge higher ticket prices.
- The lawsuit, filed by Andrew Phillips, alleges the airline tracks customers' search history and location to manipulate flight costs, such as increasing prices after a customer has viewed the website.
- A key piece of evidence cited is an X (formerly Twitter) exchange where a JetBlue representative advised a customer to clear their cache and cookies to potentially lower a ticket price.
- JetBlue denies these claims, saying that fares are determined by demand and seat availability, and that the social media reply was a "mistake" by an individual crew member.
- Democratic lawmakers, including Rep. Greg Casar and Sen. Ruben Gallego, have also sent a letter to JetBlue's CEO, questioning the airline's pricing methods following the social media incident.
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