Jesy Nelson under fire for new solo single video as she's accused of blackfishing

By Sara-Aisha Kent

Jesy Nelson has dropped the music video for her first solo single since leaving Little Mix - and it is being talked about for all the wrong reasons.

The singer has come under fire on social media following the release of the 4 minutes and 44-second clip on YouTube last night with fans accusing the 30-year-old of blackfishing - a term that refers to someone who is pretending to be black or mixed-race.

The song - titled Boyz - features American rapper Nikki Minaj and P Diddy even makes a cameo in the video which oozes nostalgia due to the early 2000s aesthetic.

However, viewers watching the highly-anticipated video were less than impressed to see Jesy sporting a deep tan in the footage as well as braided hair and took to social media to blast the white British singer - who hails from Essex - for cultural appropriation.

One fumed: "Not only is Boyz by Jesy Nelson a bad song but the music video does nothing to quell the accusations of blackfishing she’s faced her entire career."

Jesy Nelson has been accused of blackfishing in her music video for single Boyz (jesynelson/Youtube)

Others agreeing added: "Ok so I'll take the bait. Jesy Nelson's new video for Boyz features Nicki Minaj, a black woman. Why is Jesy's skin DARKER than Nicki's? Is this blackfishing, and is it acceptable?" and "Jesy Nelson really is the poster girl for blackfishing at this point."

Another angered micro-blogger asked: "I’m sorry, but how does #JesyNelson continuously get away with very apparent and unapologetic blackfishing? Y’all can feel bad for her and still hold her accountable, I’m confused."

More joined in: "sorry but i can’t stand jesy nelson why is she getting away with branding herself with this whole “hood” blackfishing aesthetic when she’s 100% white and from ROMFORD ??????" and "Jesy Nelson needs to remember that she’s a WHITE woman. The blackfishing is irking me man."

Blackfishing is a term that refers to someone who is pretending to be black or mixed-race (jesynelson/Youtube)

Others have wholeheartedly thrown support behind Jesy's video.

“Jesy, we are so, so proud of you. This video is everything and we can clearly see it’s YOU!! You’re voice, the way you want to sing, and your dance moves, the way you want to dance. It’s even better than I had ever thought it would be,” one impressed fan gushed.

Another shared: “This is sooooooooo sexy! Jesy is an icon.”

“Wow, wow, wow!! This lady is shining and you can tell she’s finally comfortable and confident in her own skin. It’s ALL about her and it’s the way it was always meant to be,” someone else swooned.

Nicki Minaj features on the track (DIGITAL/EROTEME.CO.UK)

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“Jesy is back and better than ever baby,” a fourth typed.

Jesy previously warned that her new track Boyz is either a ‘love it or hate it’ kind of song.

She admitted that the club anthem is rather ‘in your face’ and is likely to divide her fanbase.

Jesy is white British and hails from Romford in Essex (Instagram)

"You're either going to love it or you're going to hate it and I would rather that than people be like, 'Meh, okay,” she told Noctis XXI Magazine.

The star quit Little Mix last December, saying it was necessary to protect her mental health.

"I find the constant pressure of being in a girl group and living up to expectations very hard," she told fans at the time.

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