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Jeremy Renner partners with Silk for Super Bowl commercial comeback

Jeremy Renner partners with Silk for Super Bowl ad featuring his real-life daughter.

Jeremy Renner, the Oscar-nominated actor known for his roles in films like 'Hawkeye,' recently took some time to chat with PEOPLE on the set of his upcoming Silk Super Bowl commercial. In the commercial, Renner showcases his impressive dancing skills while making breakfast for his 10-year-old daughter, Ava.

Renner joked about casting his real-life daughter for her 'first job ever,' playfully implying that she was put to work at an early age. As he filmed the 'Feel Planty Good' advertisement in Los Angeles, Renner, wearing a cozy bathrobe, serenaded his daughter with James Brown's classic hit 'I Got You (I Feel Good),' while preparing a nutritious breakfast using Silk, a brand he personally enjoys.

Partnering with Silk for their first-ever Super Bowl ad was an easy decision for Renner, considering his appreciation for the plant-based milk brand. He even used Silk to make protein shakes during his recovery from a snowplow accident in 2023, where he suffered multiple injuries, including more than 30 broken bones. Following extensive surgeries and a lengthy hospital stay, Renner has made impressive strides on his healing journey.

Renner considers participating in stunts for the commercial as another milestone in his recovery. He expressed gratitude for having the opportunity to attempt new moves and dance like James Brown on a countertop, something he would never have considered before. While he approaches these physical challenges with caution, Renner acknowledges that each successful attempt brings him confidence and boosts his healing journey.

Having Ava by his side throughout this experience was of great significance to Renner. He believes that this commercial symbolizes hope for both him and his daughter, marking a new chapter in their recovery and life journey together. Renner emphasizes the importance of reintegrating into everyday life beyond the confines of a hospital room, engaging socially, and appreciating the ordinary aspects of life once again.

With the Super Bowl on the horizon, Renner looks forward to watching his beloved San Francisco 49ers in action. He expresses his excitement and optimism about his team's chances, hailing them as a strong and healthy squad. Renner firmly believes in embracing a mindset of no backup plans, whether it's in sports, his career, or recovery. Just as he didn't plan on pursuing anything other than his acting career, he refuses to entertain thoughts of failure or setbacks. Renner's determination and positive attitude shine through as he shares how he approaches both his recovery and the upcoming game.

As his Silk Super Bowl commercial wraps up production and prepares to air, Renner can now fully focus on enjoying the game itself. With his unwavering support for the San Francisco 49ers, he remains confident that they will emerge victorious. Renner's enthusiasm for his team's success mirrors his commitment to his recovery and his career.

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