Jeremy Corbyn has sent out his first Christmas card as Labour leader, but just like anything he says or does at the moment, he immediately faced a backlash.
The photo - showing a snow-covered bike locked to a bike rack in front of a red telephone box - was widely ridiculed for its lack of Christmas spirit and its austere appearance.
One member of Corbyn's Shadow Cabinet reacted to being shown the card by saying: "What the f***?" but added that they were relieved it wasn't a picture of Albanian dictator Enver Hoxha and Chairman Mao sitting around a Christmas tree.
The card was immediately mocked on Twitter:
Some said it sent out just the message his critics wanted to say to him: 'on your bike' - while others said the red light sent out warning signs about his leadership.
But John Woodcock, one of Corbyn's most outspoken critics in the party, offered a surprise endorsement of the card. "I think it's a lovely card. I wonder whether I'm still on his list," he said.
And PR experts pointed out that an image of a double-locked bike sent out a strong message to combat all the criticism of Corbyn as soft on national security:
Corbyn's card is not the only card to lack a festive spirit - David Cameron's Christmas card features the image of him and Samantha Cameron outside Number 10 celebrating May's General Election victory:
And those questioning Corbyn's commitment to celebrating Christmas must be reminded of the time he once appeared live on TV with a plate of mince pies and dressed as Santa:
This is the original photo:
