Jeremy Clarkson's Diddly Squat Farm Shop reopened today for the first time since the outspoken TV presenter made comments about Meghan Markle that sparked a global backlash.
Clarkson, 62, shut his store after the controversy but reopened again today to mark the launch of the second series of his Amazon show.
As the second series of his farming adventures airs on Amazon this month, Clarkson reopened his farm shop but was seen to only welcome a handful of visitors. Just 14 customers were seen visiting the shop, which is a far cry from the massive crowds and queues of cars which flooded the farm last year.
Whilst visitor numbers were visibly down compared to previous years, the store has raised its prices and is now hundreds of per cent higher than high street supermarkets like Aldi.
Prices have increased as a large loaf of sourdough bread now costs £6 and a box of eggs costs £3.20, whereas milk from Clarkson's 'cow juice' milk dispenser now costs £1.20.
A pork pie now costs £3.50 in Clarkson's farm shop, compared to current Aldi prices which see the savoury snack costing just £1.99.
The price hike comes after Clarkson called on the government to increase the prices of food as he believes its currently "far too cheap".
The former Top gear presenter made his scathing comments in a a discussion about the farming industry, ahead of Clarkson's Farm returning for its new series on Amazon Prime.
Speaking out about difficulties facing the farming industry, Jeremy said that one issue for cereal farms like his own is the increased cost of fertiliser. He said: "Fertiliser is now costing £1,000 a tonne rather than £200 like last year."
He added that farmers in various areas are experiencing a "nightmare," before indicating that he's in a more fortunate position as he has other ways of earning an income.
Jeremy said: "It's not a disaster for me because I've got other ways of earning a living but if you haven't – and 99.9 per cent of farmers don't have another income stream – then a lot of them are simply not taking a wage."
He then added that he believes the Government should reconsider the price of food, as it's currently "too cheap": "Food is far too cheap. I know you can't say that, but it's far too cheap."
He added: "If the Government said, 'Right, we're going to double the price of food,' they'd be out of office within five minutes. But that's what they've got to do, really."
