Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Lifestyle
Jacob Stolworthy

Jeremy Clarkson expands Diddly Squat farm empire with new brand

  • Jeremy Clarkson is reportedly expanding his business empire beyond Diddly Squat farm and its shop, and his pub, The Farmer’s Dog, by venturing into biscuit production.
  • He is said to be trademarking “Diddly Dunkers,” a biscuit currently sold at his Diddly Squat Farm Shop, and has also applied for trademarks for new drinks from his Hawkstone brewery, including Arrowhead and Firelight.
  • Despite previously stating in June 2025 that his pub venture would be his last due to finding business 'relentless' and not understanding it, he continues to develop new products.
  • Clarkson's Farm, a popular Prime Video series documenting his farming efforts, will premiere its fifth season on 3 June.
  • The upcoming season is expected to be particularly challenging, focusing on a bovine tuberculosis outbreak at his Cotswolds farm in October 2025, which necessitated culling, alongside climate-driven disasters like heatwaves and drought.

IN FULL

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.