Amazon is seeking to get as much mileage as possible out of new star-signing Jeremy Clarkson, with the former Top Gear presenter fronting an ad unveiling a new hybrid drone that could see deliveries made to customers’ backyards.
In July, Clarkson and ex-Top Gear co-hosts Richard Hammond and James May signed a three-series deal to make a motoring show for Amazon reportedly worth an eye-watering £160m.
The US online retail giant is clearly keen to get its money’s worth out of the deal, running its second ad in as many months featuring the former BBC2 motoring presenter.
The two-minute ad is targeting an international market with Clarkson playing on the cultural differences between Britons and Americans.
“This is a story form the not too distant future,” opens Clarkson. “It’s the day of your daughter Millie’s big football match. And to be clear it is the sort of football you play with your feet…”
Clarkson appeared in his first ad for Amazon last month.
In it he promotes Amazon’s Fire TV Stick, while cruising around a country house on a Segway backed by Steppenwolf’s Born to be Wild, and makes a subtle reference to his departure from the BBC following fracas with producer Oisin Tymon.
