Jeremy Clarkson has made yet another surprising venture away from Clarkson’s Farm.
The presenter-turned-farmer, 65, has had huge success with his Amazon Prime series which follows his Diddly Squat estate in Oxfordshire, and his pub The Farmer’s Dog.
But Clarkson has announced a new move for his Cotswolds alcohol brand Hawkstone.
Hawkstone, which Clarkson launched in 2021, offers a range of premium British beers and ciders.
And Hawkstone pints will now be available at Five Guys fast food restaurants.
Clarkson announced the news on Instagram, saying that customers would be able to support British farming by buying a pint of Hawkstone in store.
Last month, it was reported Clarkson banned a customer from bringing their own birthday cake to his pub, The Farmer’s Dog.
The former Top Gear host launched the revamped Cotswolds pub last August, close to his 1,000-acre Diddly Squat Farm.
He is passionate about his “100% British” campaign for the establishment, meaning everything he sells uses ingredients within a 16-mile radius of the venue.
The Grand Tour star previously admitted his rules are costly and claims he is losing £10 for every customer who eats at his restaurant.
Clarkson has extended the local produce rule to punters bringing in their own birthday cakes - which must be obtained following the same rigid rules.
A punter was warned about the guidelines when they emailed to ask if they could bring a celebratory cake for their big day, reported The Sun.
In an email, the Farmer’s Dog replied: “As part of our commitment to back British farming, we kindly ask that only 100% British foodproducts are brought into the pub, this sadly includes birthday cakes.”
Clarkson talked about the struggle of sticking by his rules in his Times column, admitting, for example, that black pepper costs ten times more to buy in the UK than abroad.
“Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going be priced at about £45,” he penned.
“But I’m not a business-minded person. So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is and just charged that.
“It’s possible that for every customer who comes through the door I’d lose about £10.”
