Pay attention. Hydration has a new face.
One of humankind's most basic needs has harnessed the promotional powers of Jennifer Aniston, as it emerges she has been signed up as the new celebrity sponsor of smartwater, a complex cocktail of mineral water and late capitalist hype which will be marketed under the slogan "water that's the envy of all water".
And you know, this really seems like one of those rare deals where everyone is a winner. While the association with something other than critically misunderstood movies will add that valuable first string to Jennifer's bow, the former Friends star's decision to lend her credibility to H2O will give the substance the image boost it so urgently requires.
