Country music sensation Jelly Roll solidified his status as a rising star by dominating the 2023 CMT Music Awards, winning all three categories in which he was nominated. His music video 'Need a Favor' clinched the coveted title of music video of the year, showcasing his gospel-infused sound. The show's producers strategically saved Jelly Roll's performance of his hit single 'Halfway to Heaven' for the grand finale, following his triumphant win.
Other notable winners included Lainey Wilson, who took home the award for female video of the year with 'Watermelon Moonshine,' and Dan + Shay, who secured the duo/group video honor for 'Save Me the Trouble.' Warren Zeiders and Ashley Cooke were recognized for breakthrough male and female videos, respectively, while Carly Pearce and Chris Stapleton won the collaborative video category for 'We Don't Fight Anymore.'
Jelly Roll's dominance extended beyond the music video of the year, as he also clinched the male video of the year award for 'Need a Favor' and the CMT performance award for his electrifying live rendition of the same song at the 2023 CMT Awards.
Expressing his gratitude, Jelly Roll joyfully exclaimed, 'Billy Bob Thornton just gave me my third award tonight, y'all!' The singer playfully teased about partying with Gayle King, who had jokingly cautioned him about late-night revelry ahead of her show the next morning.
During the event, presenter Gayle King announced her decision to step down as the host after four successful years, expressing her appreciation for the opportunity. Lainey Wilson, overwhelmed with emotion upon winning the female video award, praised her fellow nominees and highlighted the importance of supporting women in country music.
The 2023 CMT Music Awards showcased the industry's top talents and celebrated the diverse voices shaping the country music landscape. With Jelly Roll's triumphant sweep and heartfelt acceptance speeches, the event underscored the talent and camaraderie within the country music community.
