Coach Jeff Fisher, whose teams have been below .500 in each of his four seasons with the Rams, was adamant that things will change this year in a profanity-laced tirade to his players on an episode of HBO's "Hard Knocks" series.
It came after he released receiver Deon Long for having a woman in his dorm room at training camp.
"Little things are important, you follow me?" Fisher said. "I am not (expletive) going 7-9 or 8-8 or 9-7, OK? Or 10-6 for that matter. This team's too talented. I'm not going to settle for that. I know what I'm doing. We had some 7-9 (expletive) this morning. (So) Deon's gone. That is 7-9 (expletive). We don't need it.
"You guys take ownership of this thing, OK? You take your ownership and you trust that I know what I'm doing and we'll be just fine."
According to ESPN, Fisher's mom didn't like the cursing.
"I got one of these yesterday _ 'Jeffrey!'" Fisher said, according to ESPN. "This is from Mom. So I said, 'Sorry, Mom. That's our world. I'll try to do better.'
"When I hear 'Jeffrey!', it's uh-oh, something went wrong."
