As Jeff Bezos becomes the richest man ever sent into space, he's done so with some rather unusual guests.
The three passengers who board the New Shepard rocket designed by his company, Blue Origin, span across the generations and have been described as the most inexperienced crew set to orbit the Earth.
At the age of 82, Wally Funk is now the oldest person to travel into space - decades after she was turned down as an astronaut by Nasa due to her gender.
Teenager Oliver Daemen, meanwhile, is the youngest at just 18, after his dad secured the winning ticket in an auction for the spare seat.
The last seat went to Bezos' "best friend" and lookalike brother, Mark, a fellow tech boffin who has been by his side as he worked to make his childhood dream come true.
Here's a closer look at the 'misfit' group taking one giant leap for the space tourism industry.
Teenager who won the golden ticket
Dutch physics student Oliver took his seat after his dad placed an undisclosed bid for it in an auction, which came in second place.
The £20.25million winning bidder deferred to a later flight “due to scheduling conflicts” and has chosen to fly on a future mission, Blue Origin said.
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The teenager is the son of financier Joes Daemen, founder and CEO of Dutch private equity firm Somerset Capital Partners.
Blue Origin said Oliver was the “first paying customer” flying on New Shepard, with a spokesperson saying “he was a participant in the auction and had secured a seat on the second flight".
“We moved him up when this seat on the first flight became available,” Blue Origin said.
At just 18, Oliver is now the youngest person to fly to space.
Space gran denied dream by Nasa
Grandmother Wally Funk, 82, underwent astronaut training in the 1960s as part of Nasa's "Mercury 13" Woman in Space Programme.
She was ultimately denied the opportunity to go into space because of her gender, but now her dream has finally come true.
After getting an invite from Bezos, she said she feels "fabulous" to have a chance to go into space.
The Amazon founder posted a video on his Instagram in which he speaks to Wally and asks her to be the crew's "honoured guest" during the mission.
The excited American accepts straight away and can be seen beaming and yelling in the clip. She tells Bezos: "I'll love every second of it. Whoo! Haha. I can hardly wait."
She then explains she has been "flying forever", logging over 19,600 flying hours.
Wally has also taught over 3,000 people how to fly private and commercial aircraft.
In the video, she joked: "Everything the FAA [Federal Aviation Administration] has, I've got the license for. And I can outrun you."
She was the first female flight instructor at a US military base and the first woman to become an air safety investigator for the National Transportation Safety Board.
In the two-minute clip, she also talked about the programme she underwent 60 six years ago, explaining how she was denied a chance to go into space because she is a woman.
Recalling the training experience, she said: "I didn't think I'd ever get to go up."
Wally, then a 21-year-old pilot, said that she completed her training faster than some men, but the scheme was abruptly cancelled, meaning she and the other women who took part in it never made it to space with Nasa.
Bezos' 'best friend' and lookalike brother
Spending their childhood holidays on their grandparents' 25,000 acre Texas cattle ranch, the Bezos brothers will have fond memories as they jet off above the state's deserts.
The New Shepard took flight from the billionaire's ranch in Van Horn, which he bought both as a base for the Blue Origin project and as a family getaway for the holidays.
Mark, his younger brother by five years, was by his side and in an emotional Instagram post, Jeff couldn't hide his delight.
“Ever since I was five years old, I’ve dreamed of travelling to space,” he said.
“On July 20, I will take that journey with my brother. The greatest adventure, with my best friend."
Growing up in Texas and graduating from high school in Norway, Mark now lives in New York with his wife Lisa, with whom he has four children.
The 53-year-old is a director of the Bezos Family Foundation and serves on a number of boards for technology firms.
Previously, however, he has also shown a charitable side, working for poverty-fighting non-profit Robin Hood in New York City and volunteering for the Scarsdale Fire Department.
Discussing the role during a 2011 TED talk, he explained: “Not every day is going to offer us a chance to save somebody’s life, but every day offers us an opportunity to affect one."
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