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The Guardian - UK
The Guardian - UK
Business
Martin Belam

JD Wetherspoon denies poppy ban after Twitter hoax causes uproar

A JD Wetherspoon pub in London
A JD Wetherspoon pub in London. Photograph: Frank Baron for the Guardian

The pub chain JD Wetherspoon have clarified that it has not banned staff from wearing Remembrance Day poppies, after a spoof Twitter account claimed it had.

The fake account generated a lot of angry replies after claiming “ever expanding multiculturalism” was the reason staff would not be wearing poppies this year.

One user created a #BoycottWetherspoons hashtag to spread the news, but not everybody was impressed.

Some customers reacted with initial dismay, only to realise they had been fooled.

Other social media users posted about the impact the spoof was having on friends and family

The rumour subsequently took off on Facebook, with one user posting: “Let’s get something cleared up here. I have just opened up my page and I find I am inundated by messages telling me to avoid Wetherspoons as they are not allowing staff to wear the poppy,” before going on to dismiss the story as a hoax and threaten to delete friends who continued to post it.

The Wetherspoons social media team stepped in to reply to lots of comments on Twitter, seemingly to the delight of the fake account, which posted a video of scrolling through all the replies.

Twitter’s terms and conditions on parody accounts state that their biography “should indicate that the user is not affiliated with the account subject by stating a word such as ‘parody’, ‘fake’, ‘fan’ or ‘commentary’.”

Companies and brands can complain to Twitter about parodies, and Wetherspoons has previously had spoof accounts shut down, but Twitter warns that “an account that complies with our parody policy may not be found to be violating our trademark or impersonation policies”.

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