JD Sports has put Go Outdoors into administration, just four years after buying the company for £112million.
Deloitte has been appointed to oversee the process - which puts 2,400 workers at risk across the chain's 67 stores
JD Sports blamed high rents on its store for the decision.
The chain said said: "Specifically, the terms of the property leases in Go were extremely inflexible with the stores having an average remaining period to lease expiry of approximately 10 years with upwards-only rent reviews, many of which are fixed at rates above inflation regardless of the market rent in the location."
Go Outdoors closed all its stores during April but began to reopen them from early May. However, continued restrictions on outdoor activities and the closure of campsites is likely to have hit its already struggling numbers.
The administration comes just four years after JD Sports paid £112million for the chain in November 2016, adding to its portfolio of companies, which include other outdoor leisure brands, including Blacks and Millets.
Go Outdoors is the latest retailer pushed to the brink during the coronavirus crisis.
A string of retailers including Oasis, Warehouse, Laura Ashley and Debenhams have also called in administrators since the crisis hit and hundreds of high street jobs have been shed.
In April, Cath Kidston made 900 people redundant when it permanently closed all its 60 stores in the UK.
Go Outdoors, which accounts for around 5% of JD Sports’ annual turnover, was also struggling before the pandemic, and posted a loss of around £40million in the six months to August 2019.
JD Sports is expected to publish its full year results on 7 July.
