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Bangkok Post
Bangkok Post
Lifestyle

JD launches T-shirt campaign

Photo courtesy of JD CENTRAL

E-commerce technology and retail business brand JD Central is supporting International Women's Day on March 8 with their "Joy Of Giving" event, which runs from today until March 10.

Three artists Kantapon Metheekul, Anothai Niruttimetee and Wattanasak Chirathivat have all designed limited edition T-shirts in order to raise funds to help cervical and breast cancer patients at the Ramathibodi Foundation.

According to Rvisra Chirathivat, chief marketing officer of JD Central, breast cancer is the main cause of death among Thai women after lung cancer, with one in 10 women at risk. Cervical cancer is the next most common cause of death. As a result, the brand has decided to use this important occasion to raise funds through art.

Kantapon, known for his teleportation-themed graphic works, has created a beautiful streamlined drawing under the concept of finding and giving happiness. Influential street artist Anothai has doodled the "I Love You" hand sign with playful characters to create a hopeful and uplifting message. Up and coming artist Wattanasak has created a joyful design inspired by nature and the act of hugging.

The T-shirts are available for pre-order from now until March 10 on JD.co.th for 390 baht each.

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