Boston Celtics veteran wing Jaylen Brown has teamed up with Dove Men + Care and the National Basketball Players Association (NBPA) to create a new initiative with his 7uice Foundation designed to transform how Black men are framed and seen in society.
In a new public service announcement recently posted to his Instagram, the Cal-Berkeley product shared news of the initiative.
“Black men care about their community, their women, their kids and this world,” began Brown. “That’s real!!!”
“That’s why [Dove Men + Care] is joining me and my [NBPA] family to CHANGE how the world sees Black men, starting by improving education for our next generation through my 7uice Foundation.”
“Join us and learn more at committocarenow.com,” he added.
The initiative focuses on public safety, safe and fair voting, and community engagement while advocating for fair and accurate portrayals of Black men in media, according to its website.
Brown has been a leading voice in the fight for racial equity almost from the moment he joined the league, regularly finding ways to bend his platform to help leave things for those who come after a little better than he found them.
What options do the Boston Celtics have to gear up for a title run? https://t.co/pUTRTOSuS0
— The Celtics Wire (@TheCelticsWire) October 13, 2020
His 7uice Foundation has brought extra inertia to those efforts while Brown himself has expanded his leadership through service by becoming a Vice President of the NBPA while working closely with the Celtics on their new social and racial justice promotion project, Boston Celtics United.
After being one of five such persons in the wider NBA community to receive the league’s Community Assist award this season, it’s clear Brown’s efforts are striking a chord among his peers.
His goal of making this sort of action a trend among those peers seemingly gaining traction as he links up with the Orlando Magic’s Aaron Gordon, Utah Jazz’ Donovan Mitchell and NBPA President Chris Paul in this initiative and like-minded NBAers in others.
