New year, new gear. The PGA Tour has arrived in Hawaii for The Sentry, where we get our first chance to see the top players and what new clubs, apparel and shoes they have on display.
January is always a busy time in the golf equipment world and it has already kicked into gear, with players on all tours set to put new gear into play and brands set to unveil new signings throughout the month.
Last January was a busy one, seeing TaylorMade signing both Nelly Korda and Brooke Henderson, Callaway signing the Hojgaard twins, Sergio Garcia splitting with TaylorMade and Wilson making new signings among plenty of other big stories.
So far, we've seen new Titleist Vokey Design SM10 wedges being seeded on tour and a former World No.1 signing a new apparel deal, and we're expecting lots more news to come ahead of the DP World Tour and LPGA Tour getting underway for 2024 in the coming weeks.
Check out all of the notable signings and new gear spotted this January...
Titleist Vokey Design SM10
Titleist has begun its tour seeding of the brand new Vokey SM10 wedges at the Sentry this week in Hawaii.
Little is known about the new wedges, which will replace the SM9, but we've already seen Billy Horschel posting about them on social media and shots of them in the bag of both Max Homa and Tom Kim.
The seeding will continue in two weeks' time at the American Express, where we expect to see them go in the bag of many more pros.
Finally able to share with you what Santa, aka @Titleist, got me for Christmas! @VokeyWedges #SM10 😁 pic.twitter.com/ZHMNr5ez6uJanuary 1, 2024
Jason Day signs with Malbon Golf
After seven years with Nike Golf, former World No.1 Jason Day has signed an apparel deal with Malbon Golf.
Day becomes Malbon's first PGA Tour ambassador, and it could be seen as a sign that more departures from Nike could be on the way - after strong rumors in late 2023 that Tiger Woods' association with the Swoosh brand was ending.
Woods remained coy when asked if he and Nike were going separate ways. “I’m still wearing their product," he twice said at the PNC Championship.
New Callaway drivers
While the 2024 Qi10 driver from TaylorMade was spotted late last year, nothing from Callaway appeared - until now.
A number of Paradym Ai Smoke heads were seen on the USGA's Conforming List around the new year, with the drivers likely to be in play this week at The Sentry. Callaway's top star Jon Rahm isn't in Hawaii to defend his title after joining LIV Golf in December, but the likes of Xander Schauffele, Sam Burns and Erik van Rooyen could well be testing out the new driver this week.
Images have emerged from Kapalua of the new Callaway metals, with confirmation that Emiliano Grillo is testing one of the new drivers.
Xander Schauffele wearing Descente apparel
Another pro who looks to have made an apparel switch is Xander Schauffele, who was seen wearing a Descente polo shirt in a video from this week's 'The Sentry'.
Schauffele has been with adidas for his entire professional career but that no longer seems to be the case. The World No.6 was still wearing adidas' Tour360 shoes in the video, where he was giving a lesson to a junior golfer on the range. Images from Tuesday's practice round again showed him wearing Descente apparel and adidas footwear.
The Olympic champion was also wearing a 'Chrome Tour' hat, which could allude to a new premium ball coming in to replace the Chrome Soft.
New Tour 360s?
Collin Morikawa has been spotted wearing what we believe could be some brand new adidas Tour360 shoes.
The two-time Major winner was pictured in the shoes on TaylorMade's Instagram page, with TaylorMade's staffers set to continue testing the new Qi10 driver we saw the likes of Rory McIlroy, Tiger Woods, Scottie Scheffler and Tommy Fleetwood put in the bag over the past couple of months.
And sticking with Collin Morikawa, we also got a good look at his equipment setup this week courtesy of TaylorMade. He has a Qi10 Max driver in the bag as well as a Qi10 fairway wood.
The Jailbird is back
Odyssey's Versa Jailbird putter was the most famous flat stick in golf last year after Rickie Fowler shot 62 with it at the US Open, Wyndham Clark won the US Open with it and then Keegan Bradley and Fowler won with it over the next two weeks.
It led to Odyssey re-releasing it, and it's in Hawaii this week in the form of the new Ai-one range, which was seen out on tour late last year.
New Nike shoes
Tommy Fleetwood also looks to be rocking some new 2024 footwear. The Englishman was filmed on the range by TaylorMade Golf where he could be seen wearing a new pair of Nikes.
Fleetwood previously wore the popular TW '13 shoe.
We also spotted some more new Nikes, as worn by Tom Kim - with the images showing a nice close up of his custom Scotty Cameron too.
New Spieth shoes
Jordan Spieth is one of the leading names in the field this week at Kapalua, where we think he'll be putting in the new Vokey SM10 wedges. He also has some new Under Armour footwear on show - could these be a new Spieth shoe? We'll wait and find out.
