Jamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.
The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at least initially, inside the London issue of Time Out.
It is a joint venture between the Jamie Oliver Media Group and Time Out London. Oliver will be the editor-in-chief and if it proves successful there are plans to publish the title internationally through Time Out’s network.
The 24-page mag will include recipes amd food news plus features and columns by ‘”food busker” John Quilter, Cupcake Jemma and DJ BBQ.
Oliver said: “What an absolute pleasure to be taking Food Tube into the wonderful world of magazines.
“Food Tube is a massive celebration of super-talented food lovers, chefs, experts and cooks, and to be sharing their knowledge, tips, recipes and ideas with the Time Out audience is really exciting”.
St John Betteridge, Time Out’s advertising director, said the partnership “is a perfect cultural fit for Time Out” and demonstrates “our ability to engage a hard-to-reach millennial audience”.
Food Tube launched as a YouTube food community in January 2013 and has over 2.6m subscribers. It spawned a Drinks Tube spin-off.
Time Out, founded in 1968 in London by Tony Elliott, grew into a global media group spanning 85 cities in 37 countries. In 2011, the private equity group, Oakley Capital, acquired a controlling interest in the business.
