Jamie Dornan sent fans wild as he went shirtless in a new Diet Coke advertisement.
The Fifty Shades Of Grey star, 43, stripped down to a pair of of silver swimming trunks in a video for the drink brand’s This Is My Taste campaign.
Dornan, who became a Diet Coke ambassador last year, wore a striped towelling robe and sipped from a can of Coke in front of a huge lake.
He told viewers that an average Diet Coke break lasts eight minutes, which is “eight minutes back for embracing our unique tastes”.
The Fall actor then took off his robe to reveal trunks with This Is My Taste emblazoned on the back, before plunging into the chilly open water.
Fans flooded social media with their appreciation for the father-of-three, with one enthusing on X: “The way Jamie Dornan just keeps getting more and more attractive each year.”
Another added, “43 has never looked better,” and a third posted, “That dad bob,” with heart eye emojis.
One user was especially taken with the slogan on the back of Dornan’s trunks, penning: “I need to get me one of those.”
While Dornan has a string of successful film and television credits under his belt, he said he wanted to showcase his “lesser-known passion” for wild swimming in the drink ad.
"Cold-water swimming is a passion that’s become very important to me, it’s my way of finding a moment for myself and I try to do it as often as I can,” the Belfast-born star said.
"I hope that giving a peak behind the scenes of my lesser-known passion, inspires others to take a moment for themselves, crack open an ice-cold Diet Coke, and explore their own personal tastes.”
Dornan replaced supermodel Kate Moss as the Diet Coke ambassador last year.
He paid tribute to the 51-year-old when asked by The Standard to name the “most iconic Londoner”.
“I think Kate Moss needs an honourable mention, as I’m taking over the Diet Coke reign,” The Tourist actor said.
“She’s as iconic as it gets.”
He married musician and actress Amelia Warner in 2013 and they have three daughters – Dulcie, 11, Elva, nine, and Alberta, five.
Warner a singer known by her stage name Slow Moving Millie, recently told MailOnline her husband is “very humble, funny, down-to-earth and a great guy”.
She also revealed she believes at least one of their children might follow in their footsteps and pursue a career in showbiz.
“I think the chances are high,” she told the publication. “I think that one of them will end up doing something in the industry, who knows?
“They're still quite young, and I think at that age they're still forming, but I think definitely at least one [of them will].”
