The signing of James Rodriguez has helped Everton land a first ever commercial deal in Colombia.
Everton have today announced a "multi-year" agreement with Rushbet.co to become the club's official betting partner in the South American country.
The Blues' growth strategy in that part of the world has accelerated in recent times with the arrival of a number of high profile players but the summer signing of Rodriguez has helped open doors in Colombia.
A television advertising campaign, featuring a number of Everton players, is set to run across the country's broadcast channels in the first part of 2021.
Alan McTavish, Commercial Director at Everton, said: “Our new deal with Rush Street Interactive Colombia and its brand, which includes the Club featuring in a national television advertising campaign, shows the significant inroads we have made in South America and is part of our wider international growth strategy.
"Rushbet.co is a new but dynamic and ambitious brand with lots of potential for growth. This new partnership will offer even more visibility to Everton in Colombia and allow us to work together to deliver maximum exposure, while offering an official betting service to our growing fanbase in South America.”
Rushbet.co is owned by the US-based Rush Street Interactive and is said to be the third most popular betting site in Colombia, having been launched in 2018.
This is the second regionalised betting deal Everton have struck following the end of their partnership with SportPesa earlier this year.
