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The Guardian - UK
The Guardian - UK
Business
Kevin Anderson

James Cridland quits as BBC digital audio chief


James Cridland, photo by Barry Carlyon/Flickr, All Rights Reserved

After a little more than two years as The BBC'sexecutive product manager for audiovisual products, James Cridland is leaving.

He posted his departure email on his personal blog. "There's a lot I've learnt: both on how to do things and, frankly, how not to do things," he said.

Cridland joined the BBC in 2007 as part of a round of appointments by the then head of BBC future media and technology, Ashley Highfield. He joined the BBC after serving as digital media director at Virgin Radio. Just as with his departure, he announced his appointment on his personal blog.

During his time at the BBC, he helped bring radio to the iPlayer and "laid the foundation of "truly interactive radio on any platform using RadioDNS".

He sets out his plans for his immediate future:

My last day will be Wednesday 2 September. I'll be working on www.mediauk.com for a while out of trendy Shoreditch; then exploring a bit of the world's radio industries, before popping up somewhere new and exciting in the spring – in radio, naturally. It's in my blood.

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