James Argent has been pictured tucking into a healthy a salad as he embraces his new diet in a bid to lose 10 stone.
The Towie star, 31, has kicked off a new eating and exercise regime after a doctor's warning over his weight.
Arg is taking part in the news series of reality show Celebs On The Farm, and he was pictured sticking to his healthy eating plan onset.
The telly star was seen scoffing a delicious-looking salad and looked happy and cheerful as he mingled with the cast and crew.
It comes after Arg admitted he was scared following some stern words from This Morning's Dr Ranj, who warned him about his recent weight gain.
Arg admits he's 'scared' after doctor says he needs to lose staggering 10 stone
With Arg at risk of heart disease and type two diabetes, Dr Ranj said he needs to lose 10 stone and 17 inches off his weight.
The doctor suggested losing two pounds a week and cutting his daily calorie intake to 2,500 per day.
Reacting to the diagnosis, Arg said: "I’ve done it before so I can do it again.
"Before it’s all or nothing. I’m starving myself and its drastic and quick. It's not the way to go about it.
"What I’ve taken from the doctor is it's a long term goal.
"It's quite scary. 10 stone is a hell of a lot of weight and it’s a marathon. It seems like it’s not going to be a quick fix."
Arg reveals whether Gemma Collins is to blame for weight gain and truth on split
Arg revealed his weight had always fluctuated since his teenager years but he has got too big.
He said: "I knew my weight visibly when I looked in the mirror and clothes, especially the last few months, I put on a substantial amount of weight and was conscious taking photos.
"I’m very fortunate, I never really get much hate on social media. I'm quite liked. I’ve noticed the trolling has got more and more the bigger I’ve got.
"I do tend to laugh things off. I am thick skinned. I’m used to being bantered but it can still hurt.
"Now it's gone to a point no one's really laughing anymore."
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