Jake Paul has adopted Conor McGregor's catchphrase ahead of this weekend's rematch with Tyron Woodley, which comes amid talks about a fight.
Paul is due to face-off against Woodley for the second time this year, with the former UFC star stepping-up after Tommy Fury withdrew from the bout due to injury.
Fury is keen on rescheduling the bout, having pulled out due to a broken rib and a bacterial chest infection, but Paul's camp has downplayed the chances of that happening.
Instead, a future bout with Conor McGregor could be on the cards - and Paul's adoption of his 'win or learn' motto serves as a teaser to fans.
Those words are regular used by McGregor and his trainer John Kavanagh, while the fact that it's now been adopted by Paul will increase excitement around a potential clash between the Irishman and the YouTuber-turned-boxer.
While under contract with UFC, McGregor cannot compete outside of the organisation but was allowed to face Floyd Mayweather in an exhibition bout previously.
And Paul himself has called for UFC president Dana White to allow a fight to take place, stating it would result in a huge payday.
"If Dana would ever let Conor out of his contract to set up the boxing match, I think that's what is needed to make it happen,” Paul told Graham Bensinger.
"And I think that will, I think it will happen and if Conor is going to just continue to lose fights. He's 1-4 in the past five years - then there's not much Dana will be able to do with him anyway. So cash him out one more time.
"But his manager is good friends with my manager and another one of my advisors and they talk constantly about making it happen. They're like, 'yeah we're down, we're about it'."
