Fans have labelled Logan Paul the "worst brother of all time" for working with UFC boss Dana White, who is a rival of his brother Jake.
Logan's drink Prime, which he founded with fellow YouTube star KSI, is now the official sports drink of the UFC and will receive "unprecedented branding" in the organisation. Thia is somewhat of a family conflict of interest as Jake has been going back and forth with White for over a year about fighter pay in the promotion.
Jake has been calling for White to guarantee UFC fighters long-term healthcare, increase their minimum fight purse and provide them with a better revenue split. Fans reacted to the news of Paul collaborating with the UFC by writing: "Logan Paul gotta be the worst brother of all time". A second user commented: "Ain't no way Logan Paul done became friends with his brother's two rivals: KSI and Dana White."
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"Logan Paul is the worst brother of all time. His brother has serious beef with two guys he does business with," a third comment read with a fourth user writing: "Jake Paul is going to be extremely p***ed... expect a video Logan!" A final commenter wrote to Logan: "Bruh, this is why Jake will never be anything to you big dog."
Jake has attempted to improve conditions for UFC fighters by launching a fighters' union, employing expert lawyers to help him make the appropriate changes. White has remained critical of Jake's boxing career and insisted that he wouldn't fight 47-year-old UFC legend Anderson Silva. Jake went on to beat Silva in his sixth professional fight and issued a scathing reply to the UFC boss after his win.
"Dana? You said I wouldn’t do this, and I did it, with flying colours. He’s trying to do everything he can to stop my run, to sabotage my fights. He hates me. He hates what I’m doing. He hates that I’m exposing his business, and now we’re gonna band together and create a united fighters’ association to help UFC fighters, all MMA fighters and boxers to get more fighter pay, long-term health care," Paul said.
White hinted that Prime would be involved in the UFC when he was spotted drinking a bottle of the hydration drink at a press conference last month. The new branding will also see the UFC's red and blue corners, in which fighters recover at in between rounds, renamed to the Prime Hydration Recovery Zones. Prime will also be named as the exclusive sponsor for UFC pay-per-view events.
