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The Guardian - UK
The Guardian - UK
Business
Terry Macalister

Jaguar Land Rover looks like deal of century for Tata

Jaguar cars at a dealer's showroom, Nottingham
Tata Motors is selling its luxury marques such as Jaguar as fast as they roll off the production line. Photograph David Sillitoe for the Guardian

Record sales, revenues and profits unveiled on Wednesday at Jaguar Land Rover (JLR) underline yet again what a stunning success story this is for the Midlands car maker.

JLR is beginning to look like the deal of the century for its Indian owner, Tata Motors, which bought the business barely five years ago for less than the UK company made in profits over the last 12 months.

And while the core Tata business has struggled to cope with a pot-holed local market, the luxury autos churned out at Castle Bromwich and other plants are being sold as quick as they can be produced.

What an indictment of British management that JLR and other foreign-controlled businesses such as the BMW's Mini, Nissan at Sunderland and Honda at Swindon have enabled this country to export more cars than it imports for the first time in more than 35 years: all in the middle of a massive European economic downturn.

Of course there was no China or Asian Pacific market in the bad old days, but Tata has driven JLR to its current heights partly through better management, serious investments in new models and sheer ambition.

Hundreds of new, well-paid jobs are being created. Thank you, Tata, but it works for them too.

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