Jaeger anniversary: 125 years of fashion history

Lewis Tomalin came up with the concept for Jaeger after reading the work of Dr Gustav Jaeger, a professor of zoology and physiology, who pioneered the benefits of animal hair in clothing. Here he is in all his bearded glory, pictured in his book Health Culture (London, 1907). Note that Tomalin was the one who translated the doctor's work into English Photograph: PR

Milton Street in Moorgate became home to Jaeger headquarters in 1887 and remained their base until the company moved to City Road in 1945 Photograph: PR

A shot of the interior at Jaeger HQ on City Road in London from 1945. They'd probably only just removed the sandbags from the windows Photograph: PR

These 'striking attractions' for one's window display date from 1916 Photograph: PR

These jolly ladies in glorious Technicolor date from 1957. They could be doing the Locomotion, or possibly the Timewarp. We're not entirely sure Photograph: PR

'Jaeger for National Health', no less. This 1940s poster shows that underwear is just as important as outerwear. Especially if you're a sporty young gent interested in squats Photograph: PR

Possibly the best PR we've ever read: 'Flip into the Jaeger Boutique and fly out flaunting the prettiest nonsense'. We've made this a mantra for life Photograph: PR

Red hot Bond girl glamour Photograph: PR

To us this looks like Diana Rigg wearing a classic tailored jacket and dress. The advert appeared in the 1960s and was photographed by William Klein Photograph: PR

I want to be a Jaeger Girl in spring 1964. How gorgeous is that hat? Photograph: PR

This just goes to show how classic styles remain fashionable - we'd wear this today Photograph: PR

One of eight pieces that make up Jaeger's limited 125 collection - inspired by original Jaeger designs from the 1960s Photograph: PR

Here's a lovely houndstooth mac in laminated cotton Photograph: PR

More monochrome magic from Jaeger's 125 collection Photograph: PR