So, the worst kept secret in UK media is finally confirmed - Charles Allen has resigned. No, really.
What's next? Who should be the new chief executive? And what advice would you give them?
Stephen Carter, Tony Ball, Andy Duncan, Dawn Airey, Jeff Henry, Simon Shaps, Greg Dyke and ITV board members Mike Clasper and James Crosby have all been tipped as possible contenders for Allen's job. Who's got what it takes?
Whoever it is, the new chief executive's intray will be filled with a number of pressing issues, not least: fixing ITV1, dumping CRR & children's programmes, building ITV's multichannel business & diversifying away from over reliance on ad revenues. Oh, & it's the programmes, stupid.
If you were the new chief executive's adviser, what would you be telling them?