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The Guardian - UK
The Guardian - UK
Business
Monkey

ITV viewers' loss is all in a good cause

Cast your minds back to the dim days last autumn, when the Deloitte report revealed that ITV audiences had been cheated out of about £7.8m on premium rate phone calls to shows such as Ant and Dec's Saturday Night Takeaway. Viewers were given the chance of a refund if they contacted ITV by the end of February. So how much has ITV had to pay out to its disgruntled punters? Er... about £10,000. Obviously viewers weren't as keen to claim their few pennies as they were to try to be a contestant on Ant and Dec's Jiggy Bank. ITV will still have to pay out the remainder of the £7.8m though, having promised any money left over after refunds had been paid will go to charity. The Charities Aid Foundation is currently deciding which good causes will benefit. Monkey suggests Gamblers Anonymous.

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