Fans of ITV's flagship daytime show This Morning spotted some odd behaviour from presenter Phillip Schofield today.
The 57-year-old was hosting a segment with Holly Willoughby about the right make-up to pack when you go on holiday.
Bryony Blake was showing them small products that you can take in your hand luggage when she spoke about a compact perfume that you rub on your skin.
Intrigued by how it worked, Phil decided to test it out and opted to use his middle finger, creating a rather unfortunate gesture on the screen.
Fans of the show were quick to spot the unusual way of smelling perfume.
One said: "Did @Schofe just sniff his middle finger."
Another said: "Sniffing his middle finger."
A third said: "Not a good look Schofe."
A fourth added: "No need for that."
*This Morning is on ITV1, weekdays and Sundays from 10:30am
