This Morning fans were left angry today, as the show had a segment all about Christmas.
Despite it still being August the show went all out for Christmas, with 120 days to go.
John Lewis has already opened its Christmas shop, to "help Brits beat lockdown boredom" so the show took a look at things you could already buy in shops.
Host Eamonn Holmes thought it was too early to be chatting about the subject, but Ruth Langsford was all for it and said she couldn't wait for the festive season.
Presenter Georgia Burnett spoke about decorations, Christmas trees and festive food that you could purchase.
There were mince pies, which Eamonn and Ruth tucked into with glee and decorations from the Disney store.
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here.
But viewers at home thought it was far too early for people to be speaking about Christmas, and took to social media to vent their fury.
Rosie said: "Christmas... already?!! Are they joking ridiculous why have a segment on that its August for god sake!"
Catherine Oliver said: "So This Morning are already talking about Christmas. Please This Morning don't do this to me."
Roz Thompson said: "Christmas in August is absolutely ridiculous."
Keep up to date with local news in your area by adding your postcode below
Sally Lester said: "I am really really really really really really really really cross that you guys could not come up with something else for a feature than Christmas. IT’S AUGUST!!!!!!!!"
Lou said: "Chill # ThisMorning Come back to me with this christmas talk on christmas eve"
Kelda said: "Never in my life will I talk about Christmas in August."
*This Morning continues at 10am on ITV
