Phillip Schofield was left embarrassed this morning as a caller revealed an awkward meeting his daughter had previously had with Phil.
During the Spin to Win segment of the show caller Mike from Bristol chatted to Holly and Phil and managed to win £750.
During the call his daughter Honey came in and he said: "I'm on the telly."
Holly and Phil said hello to Honey and Mike revealed that Honey and Phil had previously met as he did a balloon ride years ago.
He said: "She always tells me when she met you, she asked you for an autograph and you said no, you were too busy."
Phil looked stunned as Holly awkwardly laughed, and he said: "I'm sure I was busy if I was in a balloon."
But Phil ran over to his script and said: "It's never too late."
Holly continued chatting to Mike, as he won the goody bag of This Morning merchandise.
Phillip then held up a page of his script that he'd ripped off and signed: "To Honey, Not too busy this time, with love, Phillip Schofield."
Mike said: "Oh that's brilliant, she'll love that."
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And viewers at home were quick to comment on the awkward incident.
Lix said: "AHAHAHAHHAHAHAHAHAHA Phil been called out."
Stephanie D said: "Hahaha too busy for an autograph. You call him out fella."
Jen said: "Well that was awkward."
And Glen said: "Oooh, Phil. Who'd have thought you'd treat autograph hunter like that?!"
*This Morning continues at 10am on ITV tomorrow
