Phillip Schofield and Josie Gibson were left gobsmacked during a segment on today's This Morning.
The presenting team hosted Thursday's edition of ITV's flagship daytime programme as Holly Willoughby continues her recovery from a stomach bug.
The pair interviewed Jonah Falcon on Thursday's episode, who claims to have "the world's biggest penis".
READ MORE: This Morning's Gino D'Acampo in hot water with fans over 'unnecessary' comment to Holly Willoughby
Phillip held up a National Television Awards during the discussion to give viewers a "size comparison".
He said: "For size comparison, what Jonah is packing is the same - in length - an erect NTA"
Jonah interjected "An Academy Award too" before he proceeded to show the hosts an x-rated photo.
Jonah said: "This is just for you Phillip so you don't have to use all that imagining."
Josie and Phillip reacted in disbelief at the picture and viewers on Twitter erupted in hysterics at the exchange.
Zoe said: "I am sat here in tears absolutely howling!!!! I can’t help it ….I blame Philip and Josie!!! Proper made my day!"
Marcelle added: "Nearly choked on my tea seeing their reactions priceless."
Olivia commented: "Josie’s face throughout this item was priceless."
Catherine tweeted: " I laughed so much at Josie's reaction to this. Both so funny."
Cymoril posted : "This was hilarious! Josies reaction nearly made me choke I laughed so hard! I have no idea how you guys managed to interview him so cautiously yet still get to the crux of it."
This Mornings airs weekdays at 10am on ITV and ITVHub
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here.
