Holly Willoughby stunned fans with with their 'favourite dress so far' on ITV's This Morning.
The 38-year-old wore a tiered floral prairie dress from Frock and Frill priced at £145.
She posted three images of her in her cream outfit on Instagram ahead of today's live show and people loved it.
One said: "My most favourite dress on you that you’ve worn recently, it’s gorgeous xxx"
Another said: "You look so beautiful and elegant Holly wearing that fabulous dress it really suits you. Lovely legs and your hair and make-up looks lovely."
A third said: "We want your wardrobe!!! Gorgeous as always."
A fourth added: "Oh you look so cute."
As usual, the mum-of-three paired her outfit with her trademark nude heels and her short, blonde bob worn loose.
She was styled by Angie Smith, who has dressed The Spice Girls, Davina McCall, Christine Lampard, Rochelle Humes and Liverpool's Abbey Clancy.
