TV presenter Holly Willoughby has been slammed for promoting her own fashion range online.
The 38-year-old, who is currently on her summer holidays from her regular hosting duties on ITV's This Morning , posted a snap on Instagram of herself in one of her 'Holly Loves' range with Marks and Spencer.
She captioned the picture: "My Holly Loves edit with @marksandspencer has finally arrived, full of gorgeous pieces I know you’ll love wearing this summer."
But the black and white, printed midi shirt dress did not go down well with some of the mum-of-three's followers.
One said: "Dress is beautiful but very thin not worth the almost £50 price tag."
Another said: "Holly could you not do a line in clothes for over 55s and larger sizes up to 18 or even larger."
A third commented: "Looks awful in the shop on the manakin (sic)."
A fourth said: "Luckily for @marksandspencer @hollywilloughby could make a bin bag look good. Come on M&S you need to do better and up your women’s fashion game!"
A fifth added: "Dress thin as paper!"
Despite the backlash over the £49.50 dress , the reviews on the Marks and Spencer website are positive, with users currently giving it five stars - and it does come in a range of sizes, from size 6 to 24.
One review said: "A wonderful dress. Very soft and light cotton, lined, super flattering. I'm a 10/12 and the 12 is a perfect fit. Falls mid-calf on my 5'4 frame. If it had pockets, it would be perfect!"
Another said: "The perfect summer dress , flattering fit would recommend for every age, shape and size!"
Many fans online loved the image Holly posted, and it has already racked up over 26,000 'likes'.
One said: "Never see you looking anything but immaculate! Must be exhausting x"
Another said: "Love this dress. Got to order one."
A third added: "Seriously how cute is this!"