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Liverpool Echo
Liverpool Echo
Entertainment
Rebecca Koncienzcy

ITV This Morning's Holly Willoughby slammed for Instagram promotion

TV presenter Holly Willoughby has been slammed for promoting her own fashion range online.

The 38-year-old, who is currently on her summer holidays from her regular hosting duties on ITV's This Morning , posted a snap on Instagram of herself in one of her 'Holly Loves' range with Marks and Spencer.

She captioned the picture: "My Holly Loves edit with @marksandspencer has finally arrived, full of gorgeous pieces I know you’ll love wearing this summer."

But the black and white, printed midi shirt dress did not go down well with some of the mum-of-three's followers.

One said: "Dress is beautiful but very thin not worth the almost £50 price tag."

Another said: "Holly could you not do a line in clothes for over 55s and larger sizes up to 18 or even larger."

A third commented: "Looks awful in the shop on the manakin (sic)."

A fourth said: "Luckily for @marksandspencer @hollywilloughby could make a bin bag look good. Come on M&S you need to do better and up your women’s fashion game!"

A fifth added: "Dress thin as paper!"

Despite the backlash over the £49.50 dress , the reviews on the Marks and Spencer website are positive, with users currently giving it five stars - and it does come in a range of sizes, from size 6 to 24.

One review said: "A wonderful dress. Very soft and light cotton, lined, super flattering. I'm a 10/12 and the 12 is a perfect fit. Falls mid-calf on my 5'4 frame. If it had pockets, it would be perfect!"

Another said: "The perfect summer dress , flattering fit would recommend for every age, shape and size!"

Many fans online loved the image Holly posted, and it has already racked up over 26,000 'likes'.

One said: "Never see you looking anything but immaculate! Must be exhausting x"

Another said: "Love this dress. Got to order one."

A third added: "Seriously how cute is this!"

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