Holly Willoughby was left cringing during an interview with a sex doll maker after she confirmed she would not make one in the presenter's image.
Jade Stanley appeared on ITV's This Morning to talk about her business, where she often gets requests to create sex dolls in the shape of people who have died.
She said she had to be very careful when agreeing to make a sex doll in the likeness of another person, making sure that they are OK with it.
She then said to Holly : "I wouldn't make one of yourself without your consent."
Wincing at the thought, Holly said: "Thank goodness."
Phil then broke the tension and joked: "Have you had any requests for me?"
She said: "I'm sorry, I haven't. But I am sure I will after this."
Fans of the show were shocked to learn Jade had started out renting sex dolls, but soon found that none of them were returned and she would end up selling them to the clients.
She was joined on the sofa by one of her basic models, Amelia, who was priced at £1,295.
But she also creates a variety of dolls with a number of different specifications and different price ranges.
Jade said: "They really are comfort to somebody in their time of need. I know that people think it is seedy, but it is not.
"I generally believe they are for comfort reasons."
*This Morning is on ITV weekdays and Sundays from 10:30am
